Jenny Gill - Get Your Nature-Based Practice Found on Google
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Laura Park Figueroa: Welcome to Therapy in the Great Outdoors, the podcast where we explore the business and practice of nature based pediatric therapy of all kinds. If you're an outdoor loving pediatric practitioner in the fields of occupational, physical, or speech therapy, social work, or mental health, this podcast will help you start and grow a successful nature based practice or program.
I am the ever honest, always 100 percent real, you'll hear it all on this podcast, Dr. Laura Park. My name is Laura Park Figueroa. I'm a pediatric OT with over 20 years of experience and I run a thriving nature based practice with profitable locations in two different states and multi six figures in revenue.
I also host the free online community at therapyinthegreatoutdoors. com to help you pursue your nature based therapy dreams too. Are you ready to take action on those dreams? Let's jump in. Welcome everyone. Back to another episode of Therapy In the Great Outdoors. I have been happy all morning. I went out to breakfast with my son who's in town this morning, and I was telling him on the way back. I'm so excited to talk to Jenny. It feels like I'm talking to an old friend.
So Jenny Gill is here. We are going to talk all about your website and SEO search Engine optimization because this is very important for Nature-based for any business, but for nature-based businesses especially, and Jenny and I have known each other for. Almost four years now. I think she was in my first business bedrocks cohort that I ever did in 2020 when I was so scared to launch my first online thing.
And she trusted that I could like help in some way with her business. And then I recently was a client of Jenny's because I hired her to audit my nature-based practice website. So she is really an expert. I learned so much from her. Immediately after working with her and revamping my website, I was like, can you come on the podcast and share this with people more broadly?
Because I think so much of what you have to share is really going to help people. So welcome, Jenny. Thank you for being here.
Jenny Gill: Yeah, I am just thrilled to be here as well. Yeah, back to 2020. It was amazing. I was just starting my business then and took that coaching program to set it up for longer term success.
I am. Go back to the content periodically. So very helpful to me, so thank you for that.
Laura Park Figueroa: Yeah, and you're like, you're an ot. I didn't say that in the intro. You're an ot, but you're a copywriter now is what you do. So you actually use your writing skills and your OT brain. I bet. You've worked with a lot of ot. Do you mostly primarily work with OT business owners or have you branched out from that a little bit?
Jenny Gill: Yeah, so like you said, I'm an occupational therapist by training, still licensed, and I work mostly with fellow occupational therapists, although I've all the disciplines I've written for and. And even some marketing like companies that are marketing to therapists. 'cause I understand the audience, so I'll write for them as well. But my specialty is definitely website copy and SEO and figuring out how to capture what we do and our values mission, that core message and put it onto a website that still gets found in Google.
Laura Park Figueroa: Yes. Yeah, so that's the goal, right, of SEO is to get found on Google, to have yourself turn up in the search results when people are looking. For your type of services when they type that into Google. So let's, okay. Where should we start? I know you've worked with a lot of nature-based business owners too, so we're gonna share some things.
Everyone listening, we're going to share some things specific to nature-based business owners, maybe throughout, but like we had that kind of as the last thing we're gonna talk about. So. There are some things that we will talk about that are specific to us, to the people listening, like the type of person that would be listening to this podcast.
So, but let's start with the very basics. Okay. So what is SEO Like? That's the big, I think that can be an intimidating question for a brand new business owner, right? It's like one of those terms we're supposed to know, but we're not really sure if we exactly know what it is. So can you give us like a primer on SEO?
Jenny Gill: Yeah, I still remember when I was a therapist and I first, I was like, wait, you can influence what shows up in Google. Like it, it blew my mind at first. And then once you figure out how it works, it's really. Incredible. The basic premise is people type stuff into a search bar, and when they type up a search that's similar to what you provide, you wanna show up. And so you have to think through in the strategy of building your website, of the different factors that relate to that search engine. And so then you'll pop up. Really the goal is on the first page of Google. I think that's super achievable for. Any nature-based practice or therapy practice, that you're not competing against the whole world. You're not trying to rank against every therapist. It's really in your community. And so there's not that many people with websites. If you do the right steps, you should show up, I think pretty universally, as long as you're not going for something crazy competitive.
Laura Park Figueroa: Yeah that's really encouraging to think about. I hadn't thought about that but when we think about running a nature-based practice, you are. Your local community is what you're focused on. And when people are searching within a certain geographical area, there's only a limited number of hits that would come up.
Right. For any
Right.
business, much less nature-based businesses, but like any therapy business, there's a limited number of people in that area.
Jenny Gill: Right. So you're gonna be on that first page. Research shows that whoever's on that first page. The user does trust them, so
you have that inbuilt trust. They skip past a lot of those sponsored posts. Those can help you, but people trust whoever shows up on that first page. And so that is where most of your clicks come through. And so you wanna get traffic to your website. Those are leads that you didn't necessarily have to work very hard for. Once you get it set up, and then once you're. You're there, they're there on your website. You want it to speak to them. And so
it's really a two part thing that, okay, you want your SEO to get people there, and then you want the right message and words on there, the feel so that they'll trust you and move forward if they're the right fit once they land on that website.
Laura Park Figueroa: Yeah, so we're, and to be clear, we're not talking about anything that costs money here. It's like putting, it's literally the process to get on that first page of Google. I learned this from you,
I should be letting you, I'm trying to sound all smart
Jenny Gill: no, it
was a
Laura Park Figueroa: say this, but
I learned this from you that, and it was surprising to me that I feel like this is, again, I always say, I tell it like it is on this, like I tell the truth, I'm like, you can learn from my mistakes. But I had been running my practice for when we, it was just like a couple months ago that we revamped my website and granted, like while I was doing my PhD, I was like, whatever the website is what it is. I know it's a mess. Like I'm not gonna deal with it right now.
Like for five years it was a mess. But when I hired you to audit it and give me suggestions for it, there were so many things that I was really surprised at and I was like, I've been running this business for eight years and I did not know these things. It's amazing how simple it is to do, but like you can run a business for a long time and just it can be like la. Like you're just ignoring it, but you don't know what an impact it's having on your business. And so one of the things I learned from you was that the words. You have on the actual headings on the content of your website really matter. And one, I was surprised because one of the things you told me that was counterintuitive to how I think about a website is that you actually need to repeat the words like Madison, Wisconsin.
Oakland, California. I needed to have those words consistently throughout my website so that it was like popping up for those like geographical locations or whatever. And also the words occupational therapy and nature-based and outdoor and all these words that I had tried to really trim down the words on the website.
And you were like, no, you need to have these headings. You need to have the subheadings. Like they all need to be. Filled with all those keywords because Google's crawling it, looking for clues as to whether it should put it in front of people when they're searching for occupational therapy, Madison, Wisconsin, whatever.
So, let's talk about that.
Talk to us about like where do you start? I know where you started with me and y'all. If you need help with this, you need to hire Jenny. I'm just gonna straight give her a shout out because truly like her prices for her services pay off so much in the long run.
I don't care. I'm not gonna say how much she charges because she should raise her rates in the future. And so, but whatever you pay to invest in optimizing your website pays off in dividends later on because people find you, it's like such a good investment in your business. So. The reason I said that is that I don't think we're gonna be able to go into the entire audit that you do on a website here.
So if you need extra help with this, everyone, you should hire Jenny to help you. But let's talk about the basics for people. Like where should people start if they want to try to show up on that first page of Google. What are your top tips for checking? What are the things to check on your website?
Jenny Gill: Yeah I think it's helpful that they it's so simple. Like you said it's like a combination lock. Once you know the combination, it's really easy to open,
and SEO is a lot the same way, like. You could try a whole bunch of different things, but unless you get those right numbers or in this, the right keywords,
in the right spots, that's when it just unlocks and you, your website pops up. So for nature-based practices, I would say. Location is probably the number one thing, and that's what people miss the most often. And if you think of the internet, it's huge, right? And you're not competing against the rest of the internet. You don't want people from just anywhere. You want them from your location. And so the only way that Google knows where your website belongs in the whole
world is for you to put that location on there a lot and. You put it in the headings, in the subheadings specifically. And you can put it other places as well, but you wanna repeat it and it feels really repetitive and you're, everybody just wants to delete it like that doesn't belong.
Laura Park Figueroa: Right.
Jenny Gill: It gives context. And if you think of it also from the user, because it's always about Google and the user.
The user also wants to know where you are in the world. Like how important is location probably to your user. That
is a factor in their decision.
And they don't know, where your practice is 'cause you
drive there every day, but they don't always know. And so you wanna repeat it in there and you can use. A variety of user terms too. Think of different ways that people would think about your location. Is it a
city and then is it a geographic region? So like I could say I'm in Grand Rapids, Michigan. I could say Grand Rapids Pediatric Practice, or I could say a West Michigan pediatric practice.
Both of those would make sense to my user and would be different variations of what they could type into that search bar.
Laura Park Figueroa: Okay. That's great advice.
Jenny Gill: And then from there, as far as keywords, it's your services for these core pages on your website. So you're in, I don't see a ton of people actively searching for outdoor in nature
necessarily.
Um,
yeah.
Laura Park Figueroa: yet. Like people don't even know when they see it. My, in my experience, parents are like, oh my gosh, this is amazing. But they're not typing in, and this is the important thing about SEO, you have to get in the brain of your ideal client of, what are they typing into Google?
Like they're probably not typing in, therapists certified in sensory integration or something, like they're typing in OT for Kids Madison or something. they're type like, what are they typing in? And they're not gonna be typing in nature-based occupational therapy 'cause they don't even know it exists.
Jenny Gill: They don't know it
exists. So it's each service. So if you're multidisciplinary, you're gonna do a page for PT in Madison,
Wisconsin, OT in Madison, Wisconsin, speech therapy in Madison, Wisconsin. Things like that would be the keyword for each page. 'cause each page on your website can rank in Google. And so you wanna add in some strategy to rank for different pages or different locations.
If you meet at different parks, maybe you do a page per park or if you have groups, you do a group page and think about what people are Googling for that specific service. So yeah, that's where I start is very basic on the core pages
of I want this website to show up in a location for a service.
Laura Park Figueroa: Right. And that's what you helped me do on my website because I, the reason I came to you is 'cause I was like, it's a mess because we started the Madison location now. So now it's really confusing to, it's not anymore now that I've organized it according to what you told me to do, but but it was prior to working with you, very confusing to families because we didn't have it set up well to.
When you land on the website to go, are you in California? Are you in Wisconsin? Click here for Wisconsin Groups, click here for California groups. It was just very we offer groups in both locations and it was all on one page, and it was really confusing to everyone. And again, it was another thing to me, I felt like the less pages, the better, the less, and you were like, no, you need like separate pages for people. And so now we have California, individual California groups, Wisconsin groups, Wisconsin summer camp, California summer camp. They're all separate buttons so that when people land on that first page, they go to. All of those different pages, depending on what services they want.
I wish I had looked up data before this call because I'm sure we, well, I know we're ranking on Google now. You were saying like, you're not even on the first page of Google Laura. And I'm like, what? I've been running this practice for.
Jenny Gill: I looked up some graphs, some data actually.
So yeah you rank in Google now and I just looked at a general overview of your traffic and you can see that your traffic went up on your website
Laura Park Figueroa: Oh, good.
Jenny Gill: since this fall. It takes a while. That's what. Another thing that people find really interesting, SEO takes a while to work. So,
You make the changes and then it will slowly build over time. So if you launch a new website or make updates,
you can ask Google to re crawl it, but it takes a while for the changes to really kick in for results.
Laura Park Figueroa: For it. It's like history of searches and all of that need to be there in order to rank it.
Jenny Gill: Yeah,
Laura Park Figueroa: Okay, so the other thing you just mentioned the. The thing that I was surprised by too was those headings, the heading ones on your website, like the main headings on your website, are really important to load with those SEO keywords, right?
Is that accurate?
Jenny Gill: Yeah, so this is where like the. The real strategy of a website comes in because you're trying to balance getting some SEO keywords in there, but also it's the user and we know we have five seconds for them to know what you
do and feel intrigued to read the rest. So you it's the balance there to strategically weave them in, but. You have a heading one at the top, you get one of those per page. And that is the most it's like a computer code inside those words. When you add that heading one setting that then Google knows oh, that's the most important words on this entire page.
And so the words that you put there highly influenced your rankings. And then from there you have heading twos. So those are your subheadings. Those are scattered throughout, and I think of it like blocks. So it's gonna introduce that, block, that idea. Again, if you can get keywords in there, it's great. And then underneath there, you're just gonna have your regular text fill it in so that people can scan.
So they're gonna read those subheadings first with the keywords in, and then read the text underneath if it matters to them.
So it's, that's how you just start build it. And usually I write a page and I'm trying to get. Maybe the keyword in the top, either the heading one or heading two, and then a couple times in the subheadings.
Again, never compromising user experience. So I still want it to make sense. I don't want it to feel like stuff, like
stuffing those headings, like the keyword in there, but just make it natural. And so
whatever I can do to weave it in.
Laura Park Figueroa: You wouldn't put, is this an example of what you mean? Like you wouldn't put a heading to that says something like occupational therapy for children with autism, A DHD, sensory processing disorder, dyspraxia. You wouldn't
list out all of that in a
Jenny Gill: no.
Laura Park Figueroa: that would not, that would impact the user experience.
It would be like off-putting. Right. But what you did tell me on my page is to have. We work with children who have diagnoses such as, and like a list of the diagnoses. 'cause I, again, I had pulled that off the website thinking, ah, that's like too much words and it's too confusing for people. And you're like no.
People need to see that. They need to know if my child kind of fits into one of these cat and you always say and children with other developmental delays or whatever. But those diagnostic criteria also tell Google and tell people, because if someone searches. OT for child with autism or some autistic child, whatever, into Google, then that's communicating to Google that you have that experience in your practice or whatever.
So I was surprised by that too. It's like the things that I changed, I was just like, gosh, I did not even anticipate this. So let's talk about images.
Do you have anything to say about images? I'm not sure. I don't remember. What we did with images on my website. I know I needed more Wisconsin images, which I added 'cause they all looked like California.
And that was pretty confusing to families. Like redwood trees. We don't have those in Wisconsin. Where's the Oaks and the Pines so what do you think about images?
Jenny Gill: I. Images. You always start with the copy and the strategy first, and then the
images should back that up. I think we have a lot of opportunity with our websites to prepare our clients ahead of time to really think about they're coming into a space they might be unfamiliar with. The more we learn about neurodiverse needs and
image processors and feeling safe and preparing, I think we can do a lot. That communicates through our images and part of a website is to get somebody to envision working with you through the words, and they can envision the outcome at the end. And I think the images, especially for Nature-based, can do a lot of that work for us. So you could talk about messy play, but when you see a kid smiling and have that joy of messy
play. As a parent, I can activate that part of my brain that's oh yeah, that is what I want for my child.
And then even beyond that, just like for like private practices, I love having an image of the front of the building or for.
Nature-based, like where do you get dropped off? And all of those are clues that help our clients feel supported before they step foot in our practice.
And then beyond that, just like expertise if they can see who they're gonna work with. So head shots of your team or a view so that they can get a sense of. Who they're working with. Again, that creates safety. And the data shows about pages are the second most visited page on a website. It's because people wanna know and trust who they're gonna go see.
And so we keep that in mind of this is what matters to our clients. Let's create a website that fits their needs. Because whether you hear it or not, I think a lot of. Potential and new clients are gonna visit your website either before they book you or before they show up, just to prepare themselves.
And so let's meet them in that spot and just do a great job from the beginning.
Laura Park Figueroa: Yeah. Oh, that's such a good, I hadn't thought about that before that, and maybe you talked to me a little bit about this, but it's showing how you sharing that is showing how your skills as an OT kind of merge with your ability to help people with their websites and SEO, because I hadn't ever really thought about a parent.
Using our website as a conduit to help their child feel safe to come to our sessions. Right? So like that, I might add that into our welcome packet actually, of go to our website, find your therapist on the about page, show your child a picture of the therapist, like getting them ready for.
The, I need to take, I need to take notes here. I need to write this down before I forget it. I guess I'll listen to it when I edit it,
Jenny Gill: Yeah, there you
Laura Park Figueroa: Yeah, that's just a, that's just a brilliant way to describe, and I think also we'll help therapists who are like helping professionals. I think a lot of times we put off working on the website because it feels.
Kind of secondary to the true work we do with the kids, right? Like the true work we're doing with families and like really supporting families and children. And the way you stated that makes it like, no, your website can actually be a conduit to support families and children. I just. I love it. I just got goosebumps.
It's such a great, it's such a great concept, really. So the images should support the words. I like what you said about start with the copy, the writing on your website, which we never, I don't think really defined what copy was.
Copy is any words that you use to market your business. Everyone.
That's what a copywriter is. They write marketing content Basically
Jenny Gill: Basically the words on the internet. We
write the words on the internet.
Laura Park Figueroa: Yeah. Right, right. So you start with the copy. You start with writing out the words that need to be on your website, and then you select the photos and images that go along with those words. Is there any benefit to using video?
I could see a welcome video being on a website, but is there any SEO benefit to that? Or what do you think there?
Jenny Gill: So Google itself cannot crawl videos or images so they can crawl any of the. Alt text that you add. So images, I always add the alt text describing the image, and potentially try to get a keyword in there. So that's how you end up on the Google image search. If anybody wondered, you know the, you go to
Google Images, it's
based on the alt text,
Laura Park Figueroa: So the alt text, let's define for people what that is in case. I just don't wanna assume people know
Jenny Gill: yeah. So if you're uploading an image into your website, you have the opportunity to fill in. There'll be a box there that's fault text. It's really for accessibility,
so visually impaired people can understand what your text is, but that is what Google pulls from to create the image search in Google.
So if
you put your keywords in there, you can get people who are searching for images and then land on your website to that as well,
Laura Park Figueroa: That's great. I didn't know that.
Jenny Gill: Yeah. But overall, Google does not. Necessarily crawl through your videos or your images. So you have to keep that in mind. Like it, Google only really reads words, but from a user standpoint, having videos and interactive elements on your website can be a good thing if that's how they wanna engage in your content. Keeps them there longer. So the longer your people stay on your website, that also helps your SEO. So from that standpoint, it can help as well.
Laura Park Figueroa: Yep. Good. Good advice. What else? Is there anything else that you wanted to share or anything specific to, I know you've worked with several nature-based practices, is there anything else specific to nature-based practices that you wanted to share that we haven't covered yet?
Jenny Gill: Yeah, I think it's, I. I started my business as I'm gonna write for therapy
people. And I ended up with quite a few nature-based clients, which has been really fun. It's a fun group to work with. And I was reflecting on why is this?
And I
Laura Park Figueroa: we're the best.
Jenny Gill: yeah, I was gonna
say it's because you have such
Laura Park Figueroa: I pinch myself. I get off of business coaching calls with my business coaching program and it's all nature-based therapist, and every Tuesday afternoon I am so happy because I just, I. They are the be, I don't know what it is. It's like they're, they love the outdoors, they're supportive, they're enc, they're just, it's just the best group of people.
I just, I love you all Anyway, so
Jenny Gill: Yeah, We're great people. I
you're great people. Yeah, and that's what it came down to. I was like, it's a great community. So I think really great at sharing re resources and referrals in my, they get a good service. They're likely to pass on the name, and then it's like the same thing I tell my clients' values.
I'm not a nature-based. Therapists myself, but I think there's a lot of overlapping values of loving. I love to be outside. I think nature-based therapists are a little bit like, they're super nice, but they wanna do it their own way, which is
Me too. I'm like celebration yeah let's get out of this the regular system and do things differently.
And then from like a marketing standpoint, I think. First off, what's unique is you don't have a brick and mortar place that people pass by in their cars. You don't have signage for your marketing that people pass by and can see. And so the ne, the next step I think is thinking, okay, what are, what do I have?
And a lot of it does come back to a website. That people can find online as a marketing strategy.
I think the great opportunity with nature-based therapists is like, it's unique, right? And
so that can be really difficult to describe initially, which is why people hire me to help 'em describe it. But once you do describe it, being unique is really great for marketing because people can. Instantly figure out what sets you apart. They, like I said, those images of outdoor play for kids or adults, people get that. I think once they feel those feelings, it's a easier sell. The challenge, which we touched on is people don't know what it is, so they're not necessarily searching for it.
Laura Park Figueroa: Right.
Jenny Gill: And the other challenge is just. What was I gonna say? Oh, that you have to remember to sell the outcome. It's really easy to start talking about how great nature-based therapy is, but all of marketing always comes down to that outcome. So remember to sell the outcome that they're gonna get from the work with you, not therapy itself, not being. Outdoors itself.
And so you can use the outdoors is what makes you unique and distinct and a reason people would select you but never lose sight of the fact that they are signing up and paying money for therapy for an outcome. And so if you
can balance both of those things, you have a really great marketing campaign.
Laura Park Figueroa: Yeah, that's a really good word. 'cause I find it so hard to I've taught, we talk about this a lot in my business coaching program, when we work through the marketing stuff in the business bedrocks curriculum, because I think a lot of times what we see online as business owners is.
Marketing advice that is geared towards something that is like a product or a specific outcome, like you will lose 10 pounds or whatever. Like just these very clear outcomes. And so much of the work that we do with children is not yes, we write goals and we need to be very clear about the goals we're working on and make sure that we're communicating that progress to families to demonstrate the value of our services.
That's what I'm always saying. Yeah, but it's very hard in the marketing on your website because there's this delicate balance between wanting to accept children as they are, right. And
know that they are like these awesome little humans, just as they are, like as they're growing up and struggling through all of the developmental stages and all that.
And also communicating the message that like. Yeah, when a kid is struggling, it's hard and we wanna help them change, we wanna help them get better, but the outcomes are often so, not these like black and white, really clear to show kind of things. So it can be really challenging to write that copy on a website for a therapy practice because there's this just fine, it's a dance.
It's like a very fine line to. To communicate in your marketing. So it's just a challenge I've had. I don't, sorry, I didn't mean to put you on the spot. Hey, got advice, Jenny.
Jenny Gill: No, I can just recognize that challenge 'cause that is. The core challenge of really my work, and
so I feel that on a super common basis. And I think the thing that I keep coming back to is, give accurate outcomes, give ideas.
It's a list. We are diverse, multi-passionate, multi-talented professionals. And honoring that is okay. Not everybody can narrow down to one. One ideal client
and finding ways to work around that. And more and more I lean into what is your mission? What is your values? What are your belief statements? And really attract clients around those things. And that can buffer against some of that ambiguity in other areas.
Like I'm not, I, I'm not gonna change the fact that therapists. Do a whole bunch of really amazing things, and it's not always clear. Let's work on the areas that can make a difference. And so that's what I've landed on in this journey of a couple years of copywriting and trying to think through how do we solve this?
Laura Park Figueroa: It's it's a talent to be able to do that. It hurts your brain to do this kind
Jenny Gill: does.
Laura Park Figueroa: and you're skilled at it. It's good. It's like I think business owners a lot of times I love copywriting, but if it is not something that you as a business owner. Feel comfortable doing it is 100% worth whatever money you're gonna spend on it because it's your image so that it's your brand and your image and your relationship building with your ideal customers and your community.
And so a hundred percent worth it to outsource that piece if it's not something that you. Love to do, and I even as someone who loves copywriting, I have hired copywriters in my business because I think sometimes what I have found, especially with some of my sales pages and things like I, I've seen them for years.
Like I, I tweak them and I go back and change things, but it's almost like you can't see it anymore if you've spent so much time looking at it. We all do this like on our, when we write something for our websites. You You literally can't read it anymore if you've gone over it a million times. Right.
So it's always helpful to get those outside eyes and have someone tell you like, this is not working here like you
did with my website.
Jenny Gill: It's totally true. Even copywriters will say that they'll hire each other to write their own stuff.
One of my the phrases that really made the light bulb go off for me is like the phrase you can't read the message from inside the bottle. 'cause it your point of view is just,
Laura Park Figueroa: Yeah.
Jenny Gill: you're too close.
You can't read that label from that, from inside the bottle. And I think that's true for every, I think it's a universal truth
at this point.
Laura Park Figueroa: I love it. That's hilarious that copywriters hire copywriters.
Jenny Gill: They do
Laura Park Figueroa: I never thought that, but I'm sure they do
because they value it, right?
It's yeah. Okay. Let's tell people where they can find you and learn more about your services.
Jenny Gill: Yeah. So they can visit my website jenny gill copywriting.com. That's where I list my services. And you can. Book a call. I am pretty active on Instagram. My handle is @jennygill_ot, and I have a freebie out there that's hooks, headlines, and subject lines that can help you start to brainstorm some of those headlines for the top of your website pages.
Laura Park Figueroa: Yes, we have it in the show notes. I have it all ready to go. So I'm
very excited about that freebie that you're offering. 'cause that is, I think sometimes we just need like things to help us start the creative process, right?
Help us start thinking of things like, I just made a new freebie too called the free big, huge list of 120 nature-based pediatric therapy activities because.
Because it's just, and it's just a list. It's not like you need these supplies and you need this and do this, and then this is step one. It's none of that. It's just literally a list of 120 activities in a bunch of different areas. But I, same thing, like I just wanted to, I. Kind of help people have a quick to skim list that would help then maybe make them think about creative ways they could take that activity and do their own thing with it.
So similar thing with writing, like when you have a cheat sheet for headlines and things like that, it helps you stimulate your own creativity in thinking about your business and maybe helps you get some of those things done on your website that you're putting off. So.
Jenny Gill: Yes.
Laura Park Figueroa: Right. Thank you so much, Jenny, for being here.
I, this was such a value loaded episode. I actually can't wait to go back and edit it and write the show notes for it because I have some things I need to take action on from this episode. So I appreciate you so much and I just, I love knowing you. I love, I have loved watching your business grow the last four years and yeah, thanks for being here.
Jenny Gill: Hey, thanks for letting me be here and talk one of my favorite topics, which is SEO and websites. Not everybody wants to talk about it with me, so thank
Laura Park Figueroa: Oh, I love it. I love it.
See you soon!
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