56. Jenny Gill - Make These Simple Changes to your Nature-Based Business Website to Get More Customers from Google Search
Jenny Gill is an OT-turned-copywriter focused on website copy and brand strategy. She's worked with lots of nature-based businesses. She came on the podcast today to talk about all things websites! Your nature-based business website can be a way for potential customers to get to know, like, and trust your business and believe in your expertise. But that doesn't matter if no one can find your website online! Jenny's here to help you learn how your nature-based business website can show up on the first page of google in your area. You'll learn simple strategies that you can do TODAY to optimize your website and connect with your ideal clients locally.
Expect to Learn:
How your practice can show up on the first page of google when people search for therapy in your area.
What search engine optimization (SEO) is and why you should care about it for your nature-based business
Easy (FREE!) ways you can optimize your website content
Why the words matter on your website and which words you need to make sure you have on your nature-based business website
How to structure your website for ease of use by customers as well as optimizing for SEO
Why you should start with the WORDS on your website first and use images to illustrate the words
How your website can be a conduit for connection with families and create safety and trust for the children you see
Considerations when marketing your business on your website (hint: focus on the outcome for your client, rather than the product/service)
Connect with Jenny:
Website: www.jennygillcopywriting.com
Instagram: @jennygill_ot
Facebook: https://www.facebook.com/JennyGillCopywriting
LinkedIn: www.linkedin.com/in/jenny-gill-ms-otr-263a2515a
Get Jenny's FREE Hooks, Headlines, and Subject Line Idea Guide.
Get the Free BIG HUGE List of Nature-Based Pediatric Therapy Activities here!
Welcome to the TGO Podcast!
The Therapy in the Great Outdoors podcast is about the business & practice of nature-based pediatric therapy of all kinds. If you are an outdoor-loving practitioner in the field of occupational therapy, physical therapy, speech-language pathology, social work, behavioral health, mental health counseling, or outdoor education THIS is for you! You'll learn how you can take your work with children outdoors into nature. We'll cover exactly what it takes to run a successful and profitable nature-based practice that changes children's lives (and yours!) forever.
