Here's my annual last-year-in-review episode where YOU get to peek inside my businesses' metrics from 2024 and learn from my mistakes (as usual!) You'll learn what I'm NOT doing anymore this year, why reviewing your profit-loss statement is critical, how $60,000+ in your business bank account may NOT mean you were highly profitable, and so much more!

THANK YOU for being a TGO podcast listener!

To celebrate our 100th episode of Therapy in the Great Outodors, this week I answer YOUR questions about: How to start and run a nature-based camp (3:20) Evaluation methods for both group and individual therapy (13:40) Choosing the right website hosting platform (26:30) Balancing business growth with family life (31:10) Handling extreme weather conditions in your nature-based practice (41:40) Navigating permits and waivers for public parks (46:00)

How are you feeling in your nature-based practice or business right now? In this episode, you'll hear about my current feelings about both of my nature-based businesses, my therapy practice (Outdoor Kids OT) and my online business (Therapy in the Great Outdoors - which produces this podcast for you!).

Hello, friends! Welcome to the final episode of our series on money and pricing. Today, I’m sharing three easy strategies to help you raise your prices so you can make more with the same amount of effort and work!

Today, we’ll dive into the psychology of pricing—a topic that fascinates me! Key Takeaways from this episode include understanding pricing psychology, payment timing, and combatting buyer’s remorse.

Check out Kolenda.io for more on marketing and pricing psychology, consider structuring your payment processes to ease the psychological burden on clients, and always aim to reassure and provide value immediately after clients pay for services.

In this week's podcast, I'm sharing the mindset shift you need to confidently raise your prices by focusing on the true value you're providing to your clients and the expertise you bring to the table and communicating that value clearly and get comfortable discussing money with potential clients.

Whether you're just starting out or have been in business for a while, this episode provides valuable tips to help you embrace your worth and take those necessary steps toward raising your rates.

In this episode, we kick off a mini-series on pricing your nature-based therapy services. Key takeaways include using average local rates to set your prices, charging new clients more, and offering valuable add-ons to explain higher family service fees.

In this episode, we dive into how to make your first $1,000 as a nature-based pediatric therapist. I share actionable strategies and business insights to help you hit this milestone, from focusing on one key service to pricing your offerings effectively. Whether you’re offering outdoor enrichment groups, creating multi-month therapy packages, or thinking outside the box with retainer fees, there’s a method that fits your style and your market.

Should you offer groups or individual services in your nature-based therapy practice? It depends! In this episode, you'll learn how to make this decision wisely. I discuss the goals, logistics, and challenges of both service models. You'll learn the importance of clear policies, the role of parents in therapy, and when to choose one model over the other.

Enrollment will open on September 23 for you to Become a Certified Nature-Based Pediatric Therapist or Therapist Assistant in the ConTiGO Approach. Join the waitlist here.

Today, I’m opening up about the honest, vulnerable moments in my business journey to help you navigate your nature-based business. In this episode, I share the lessons I’ve learned from both major setbacks and ongoing challenges. We’ll discuss how all businesses are messy behind the scenes, regardless of how they appear on social media. I dive into the details of a significant fail-learn experience related to a live event that resulted in a $20k loss, and reflect on an in-person retreat planned for November that hasn’t gone as expected.

In this episode, I'm sharing a template we developed in my practice for sending a monthly newsletter to families. This helps you share free and helpful information with your potential clients, and communicate the unique value of the therapy services you provide. Tune in to hear real examples of things I've sent in our newsletter and the 3-topic template that we use to come up with simple ideas to share with families each month.

Over the years coaching nature-based business owners, I've noticed some key things that all successful nature-based entrepreneurs seem to do consistently. Want to know what they are? Listen to this week's episode to get my tips and insights on how to do these 5 things so that your nature-based business can grow to serve more people in your community!

In this episode, you'll learn strategies for effectively managing and leading a team in your nature-based business. Occupational therapist Shannon Rolph from Guelph, Ontario, Canada joined me for a live business coaching call. She is the owner of Shannon Rolph OT, and runs Kids in the Woods, a nature-based branch of her business. She has hired her first employees and had questions around how to lead well while growing her business.

If you're a nature-based business owner in the United States, you NEED this information to avoid fines and penalties from the government! This short episode could save you a lot of hassle down the road. I explain the new Corporate Transparency Act (CTA) and the requirement that all businesses submit their Beneficial Ownership Information (BOI). Don't worry - it is quick and easy. Takes less than 10 minutes and you only need to do it once (or after any ownership changes in the future).

Jillian Blount is back for a live coaching call here on the TGO podcast! She needed help sorting through options when planning for her summer programming in her nature-based practice. There are LOTS of ideas here to help you when thinking through logistics in your own practice.

When life gets crazy, it is HARD to keep going as a business owner...even when you have an amazing nature-baed business. This episode is an honest share from the heart about my own lack of motivation lately and lessons I've been learning in the midst of the messiness of life and business.

Marianna Ayers Sordille, OTD, OTR/L, owner of Whole Child Pediatric OT in Clayton, CA, joined me for a live coaching call to get some help with her nature-based business. We discussed niching DOWN, communicating value to your potential clients, considerations when packaging your services, how to get paid for all your time spent working, ways to save time when offering packaged services for clients, and assessing children for therapy services.

Jenny Gill is an OT-turned-copywriter focused on website copy and brand strategy. She's worked with lots of nature-based businesses. She came on the podcast today to talk about all things websites! Your nature-based business website can be a way for potential customers to get to know, like, and trust your business and believe in your expertise. But that doesn't matter if no one can find your website online! Jenny's here to help you learn how your nature-based business website can show up on the first page of google in your area. You'll learn simple strategies that you can do TODAY to optimize your website and connect with your ideal clients locally.

Kate Glennon MS, CCC-SLP, Certified Nature Educator came on the show this week for a live coaching call. She has a GREAT problem of lots of growth in the early days of her nature-based speech therapy practice! On this live coaching call, we discussed a lot of things, including ways to get focused time to work on your business while raising a young family in a small house, how to boost your productivity by pairing something positive with the negative business stuff that we all have to do, thinking about who to hire & when, and so much more!

In this Ask-Me-Anything episode, you'll hear my answers to TGO Podcast listeners' questions about:

• Using swings and sensory equipment in nature-based therapy sessions

• Renting land from local businesses or private land owners - how to figure out what is fair to pay for rental of the land.

• Doing school observations as a nature-based therapist

• How we can show parents that nature-based therapy is effective and makes a difference

• Parent involvement in nature-based individual therapy sessions with a child