89: How To Price Your Nature-Based Services
In this episode, we kick off a mini-series on pricing your nature-based therapy services.
Key Takeaways from this episode:
Research what is average for your area and charge a similar amount for your services. Don't set your prices too high or too low at the start because either can be detrimental to your business.
Try not to over-explain when telling people what you charge. Say your price and SHUT UP and wait for them to respond.
If you are a cash pay business, you can offer scholarships for families to expand the reach of your services to lower-income clients. Always have a system in place before offering scholarships.
Raise your prices for new clients after you have a established a proven concept and have raving testimonials from previous clients.
Think about VALUE. Offer add-ons that add value for families so they see why they are paying versus going to a standard non-nature-based provider (for example: a weekly update, progress notes, consult minutes, on-call PRN services, home programs, etc.).
Stay tuned for more episodes in this series on pricing, and consider joining my Business Hive group coaching program, opening for enrollment in January, to help you build a successful nature-based practice! You can join the waitlist at https://www.therapyinthegreatoutdoors.com/hive
00:00 Introduction and Series Announcement
00:52 My Upcoming Trip to Nepal and Indonesia
02:18 Gratitude and Life Reflections
04:35 Introduction to Pricing Your Services
05:46 Setting Initial Prices for Your Services
07:02 Understanding the Value of Pricing
07:24 The Importance of Silence After Stating Your Price
07:48 Handling Objections and Offering Scholarships
08:47 Investing in Yourself and Your Business
09:59 Researching Funding Options
11:07 Adjusting Prices Based on Cost of Living
12:27 Adding Value Through Additional Services
13:50 Final Thoughts on Pricing and Valuing Your Services
Welcome to the TGO Podcast!
The Therapy in the Great Outdoors podcast is about the business & practice of nature-based pediatric therapy of all kinds. If you are an outdoor-loving practitioner in the field of occupational therapy, physical therapy, speech-language pathology, social work, behavioral health, mental health counseling, or outdoor education THIS is for you! You'll learn how you can take your work with children outdoors into nature. We'll cover exactly what it takes to run a successful and profitable nature-based practice that changes children's lives (and yours!) forever.
