Today, we’ll dive into the psychology of pricing—a topic that fascinates me! Key Takeaways from this episode include understanding pricing psychology, payment timing, and combatting buyer’s remorse.

Check out Kolenda.io for more on marketing and pricing psychology, consider structuring your payment processes to ease the psychological burden on clients, and always aim to reassure and provide value immediately after clients pay for services.

In this week's podcast, I'm sharing the mindset shift you need to confidently raise your prices by focusing on the true value you're providing to your clients and the expertise you bring to the table and communicating that value clearly and get comfortable discussing money with potential clients.

Whether you're just starting out or have been in business for a while, this episode provides valuable tips to help you embrace your worth and take those necessary steps toward raising your rates.

Marianna Ayers Sordille, OTD, OTR/L, owner of Whole Child Pediatric OT in Clayton, CA, joined me for a live coaching call to get some help with her nature-based business. We discussed niching DOWN, communicating value to your potential clients, considerations when packaging your services, how to get paid for all your time spent working, ways to save time when offering packaged services for clients, and assessing children for therapy services.

Your business has a lot of moving parts, and it’s easy to let things spin out of control. But with the right systems in place, you can free up your time as the business owner to do MORE of what you love in the business, all while the business grows to impact more people and bring in more revenue.

In this episode, you'll learn the four systems every nature-based business needs: mindset, operations, marketing, and finances. These are the bedrock foundations of every single successful nature-based business...or ANY business, really!

While we as therapists do lean on our intuition, it’s important that our work be rooted in research. In my 10-Minute Takeaway series, I break down recent research in the world of nature-based therapy to help you serve your patients to the best of your abilities.

In this episode, I share recent findings from a study on how nature exposure in childhood impacts mental health in adulthood. I explain how the study was conducted, what the researchers tested for, and the results. Then, I talk about how you can apply these findings to your own work as a nature-based therapist.